AI Brasil Experience 2025: SQUADRA at the center of the new AI agenda

The AI Brasil Experience 2025 marked a turning point in the debate on artificial intelligence. The event, held in São Paulo, brought together top leaders to discuss the role of AI in business transformation, and made it clear that the future of technology has already arrived.

Amidst topics such as generative AI, industrial automation, ethics and regulation, responsible AI, and data governance, the main consensus was: the competitive edge is no longer about having access to technology, but about applying it with maturity and clear objectives.

Application cases in health, energy, insurance, and finance showed that scalable AI use requires a common base of context, curation, and trust, in addition to overcoming the challenge of integrating AI into the core of corporate processes.

A provocation permeated the entire event:

"Is your company just experimenting with artificial intelligence, or is it transforming its business through it?"

Technology for technology's sake has limited application. AI needs to go beyond the hype, because the real impact happens when it is capable of solving real problems. This is the next challenge, and it is here that companies will differentiate themselves between those that merely apply and those that transform themselves through AI.

Beyond the hype: AI as a means to generate real value

In a scenario where many organizations are rushing to apply AI in their daily operations for punctual efficiency gains, SQUADRA proposes an inversion: digital transformation should start with the challenge, not with the technology. This concept summarizes our philosophy and differentiates us from the AI First movement.

The message echoed in the corridors and conversations of the event: it is not enough to just adopt AI; it must be integrated into the core business to solve real business problems, and this is where tangible and scalable value is generated.

This is what SQUADRA has been doing for almost four decades, helping companies transform the future of technology into present business impact.

Genius, SQUADRA's multidisciplinary AI platform

SQUADRA is consolidating its position as one of the major national and international players in digital consulting and artificial intelligence, uniting strategy, technology, and people to transform organizations with high-impact solutions.

By participating in the AI Brasil Experience, SQUADRA reinforced its purpose of leading the debate on the practical application of AI in business.

Genius is the heart of the digital transformation we promote: a multidisciplinary platform powered by AI, which accelerates all stages of the digital journey - discovery, design, build, QA, growth - , applying generative AI to solve real challenges, going far beyond proof of concept, converting into lasting and scalable results.

At the AI Brasil Experience, Genius was presented as practical proof that artificial intelligence is about impact, not hype. The adoption of AI only makes sense when it generates genuine value for people, for business, and for society.

And this is exactly what we brought to the AI Brasil Experience. With a team of over 25 people, the entire Board of Directors present, specialists, and technicians, SQUADRA did not just participate in the event: we created a complete experience. From the uniforms to the stand concept, everything was designed to provoke and demystify "AI first".

The team wore double-sided windbreakers: on one side, "AI first is hype"; halfway through the event, we turned them to "Value first is impact". The physical inversion symbolized the paradigm shift we advocate. The strategy worked: daily queues at the stand, deep conversations about digital transformation while serving special coffees like "Turing Bot" and "Genius Coffee", and the certainty that those who passed by took a piece of SQUADRA home with them.

They literally did. The bags, water bottles, pens, and cups sold out. But most importantly, they took away provocations, questions, and a new way of thinking about artificial intelligence: not as an end, but as a means to generate real impact.

Genius in practice: from strategic to operational

Genius functions as an intelligent co-pilot that connects autonomous agents, market LLMs, and multidisciplinary teams, transforming ideas into real solutions with hyper-productivity and quality.

The platform has already been applied in projects for legacy modernization, strategic process optimization, and data intelligence, always with a focus on scalable results and supporting strategy, technology, and business.

For Strategy: from vision to executable roadmap

When challenges are at the macro level - disorganized processes, misalignment between areas, or lack of clarity about the future of technology - Genius acts as a strategic facilitator. The platform helps map pain points, connect organizational silos, and build corporate technology roadmaps that project the future of the business for up to 10 years, treating the organization as an integrated ecosystem.

A practical example: the construction of corporate RAGs with a conversational interface, which replace slow and expensive traditional BI models with co-pilots that allow direct data queries in natural language, democratizing access to strategic information.

For IT: from technical debt to digital asset

At the heart of technological operations, where legacies accumulate and modernization seems impossible without stopping everything, Genius transforms liabilities into assets. The platform carries out legacy modernization incrementally and securely, preserving business rules while generating modern code and complete documentation.

Through AI-accelerated discovery, it maps processes, systems, and integrations to ensure safer decisions about what to change, keep, or discard. And when it's necessary to create from scratch, it accelerates the development of new digital platforms with rapid prototyping and functional code generation, democratizing development without sacrificing quality.

For Business: from operational to strategic in daily life

In business areas (HR, finance, purchasing, legal, occupational safety) where the volume of manual work consumes time and generates risks, Genius has specialized agents that automate critical processes. Intelligent document and onboarding management, contract governance with automatic validation of powers of attorney and signatures, for industrial environments it uses computer vision to prevent work accidents.

These are solutions that go beyond efficiency: an anti-fraud funnel that protects financial operations, predictive modeling for more assertive credit granting, intelligence in corporate purchasing that analyzes history and external sources for more informed decisions.

The impact is direct: fewer errors, more speed, reduced risks, and teams focused on strategic decisions, not repetitive tasks.

Genius's differentiator lies in not treating problems generically. The platform connects strategy, technology, and operation, with AI agents (turing bots) specifically trained for each client's context, with a long-term memory architecture and continuous incremental evolution, allowing strategic decisions to translate into modern platforms that enhance daily business operations.

The AI Brasil Experience showed that Brazil is ready to lead the new era of artificial intelligence. And SQUADRA is at the forefront of this transformation, as a consultancy, as a strategic partner, and as a creator of solutions that combine value, purpose, and innovation.

Learn more about how Genius and SQUADRA are driving the new generation of intelligent businesses at squadra.com.br and geniusai.squadra.com.br.