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in productivity gains from using AI
McKinsey Superagency in the Workplace, 2025
of companies already say AI is enabling their ability to innovate
McKinsey State of AI, Nov. 2025
cost reduction among early adopters of GenAI
Gartner Survey on GenAI Early Adopters, 2025
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INDUSTRYAI Design: Unification of systems on a Multitenant and Whitelabel platform
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Genius Insights
EventsNewSquadra promotes the graduation of New Thinkers 2026 and positions AI as a social lever
The 2026 edition of New Thinkers, enabled by Squadra, is a continuation of the COLAÍ initiative, a partnership between Microsoft and Gerando Falcões.
AI in the mediaNewGenius Newsletter #09
Strategic summary with all relevant news about artificial intelligence. Follow everything that happens in the world here on the Genius website.
ArticlesThe main impacts of artificial intelligence on HR
The adoption of artificial intelligence in Human Resources functions jumped from 26% to 43% in just one year, demonstrating a structural shift in the sector.
ArticlesCritical system transformation in banks: what has changed with AI?
Legacy, mergers, software, integrations. Use cases change, but the bottleneck is always the same: data, architecture, and engineering.
ArticlesAI's bottleneck is no longer speed, but direction
The fundamental problem is not technology, but the structures and processes that have not yet been redesigned to absorb this potential.
ArticlesHow to build an end-to-end AI-orchestrated martech ecosystem?
AI applied to the martech ecosystem is not a content generator; it is a continuous layer of orchestration, optimization, and governance that must connect everything from data infrastructure to the final conversion point.
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