Squadra and Sensedia promote exclusive event to launch study conducted by MIT SMR Brazil

On July 2nd, at Assador da Faria Lima in São Paulo, Squadra and Sensedia hosted an exclusive event to launch the study “Efficiency Doesn't Pay the Bills: The AI Paradox in Organizations”, conducted by MIT SMR Brazil.

The gathering brought together leaders from major companies to discuss the study, which addresses an urgent topic in the corporate market: the definitive transition from experimental AI to intelligence deeply integrated into the core of the business.

Check out the main insights, debates, and conclusions from this strategic evening below.

Efficiency Gains Alone Don't Pay the Bills

The panel's starting point, moderated by Douglas Souza, CEO of MIT SMR Brasil, was the dissatisfaction and unease of many corporations with the results of their initial AI investments.

Although the potential of generative AI is estimated by McKinsey at an impressive US$4.4 trillion added annually to the global economy, isolated efficiency-gain projects often do not translate into financial growth or sustainable competitive advantage.

Data from MIT's